A book with a full 360° operation

Impressionism was given a complete 360° operation for the book and its release: a week-long residency in Puglia, involvement in the making of the documentary, a launch event at the MK2 cinema, design objects and an original perfume created for the book, introductions to galleries and a range of visual production. From concept to distribution, Jonathan was supported by the house at every stage of a complex project

#1 Slipcase and editions
Three special editions produced, combining industrial and artisanal work
Design of a bespoke collector's slipcase, then photo and video shoots
Production of the protective box and the fittings needed to distribute the object internationally

#2 Perfume creation
An original perfume made with a Paris perfumer, “Jardin en bord de mer”
Design of the bottle and of an original label
#3 Pre-sales
A launch with more than 800 units sold in pre-order
Coaching, pricing and launch strategy

#4 Launch at the MK2
For the release we co-produced an event at the MK2 Bibliothèque François Mitterrand in Paris, with a large audience of influencers and industry professionals. On the way out, a surprise cocktail and a presentation of the special editions by the publishers
#5 Introductions
Introductions to craftspeople and manufacturers, and above all to cultural organisations that opened real opportunities for the artist
An exhibition organised in Amsterdam (Homecoming Gallery)

#6 Original distribution
A tour of selected venues with talks in 12 French cities
Dedicated distribution in the United States and Japan
Private events with cocktails and conversations to present the collector's slipcase