Partnership at the heart of the Cosmopolite strategy

We started from ground that already existed: the photographer's natural and professional affinity with two major brands, which we identified early on. The whole financing and distribution strategy for the project was then built around the opportunities those partners opened up

#1 Residency
A week in residence with the artist to shape the book and define the strategy for the project
Time taken to work together, and to enjoy each other's company

#2 Partnerships
Reassessing the photographer's existing partners, Xiaomi and Leica: approach, meetings, then signed partnerships
Creation of a unique book in Mandarin for the CEO of Xiaomi and his board
Three evenings and encounters organised to bring Leica stores to life
#3 Fundraising
More than €12,000 raised in public pre-orders
More than €10,000 raised in pre-orders from patrons at private events
More than €5,000 raised through partners
#4 Event production
Carefully staged, exclusive events with catering and entertainment
Signings organised in Paris, Arles and Marseille