Workshop: designing and developing your publication
In this workshop, under the tutelage of Yegan Mazandarani and William Keo, we will share with you our vision of the publishing world and the book market, our skills, know-how and experience.
It is designed to pass on to you the concrete tools and work logics we use to realize our editorial projects.
Speakers:
William Keo (creative director and photographer)
Yegan Mazandarani (editor and photographer)
Dates:
1# - December 14 and 15, 2024
2# - January 11 and 12, 2025
3# - February 8 and 9, 2025
4# - March 8 and 9, 2025
Venue:
ESPACE FUTUR (Marais)
16 rue de la Corderie, 75003 Paris
Module #1 - Ideation and book design (directed by William Keo)
Aims: find an editorial concept for your series or book (guiding idea, title etc.), work out a sequence, define the spirit of the publication and an artistic direction.
Program:
09:00 - 10:30 - introduction to tutors and book creation
10:30 - 11:30 - introduction of each participant's project
11:30 - 12:30 - introduction to editing and visual storytelling with Giulietta Palumbo
12:30 - 13:30 - lunch with the whole team
13:30 - 18:30 - editing (in groups and individually)
Module #2 - Materializing your publication, planning, promoting and distributing (led by Yegan Mazandarani)
Objectives: understand the diversity of techniques and materials available, their influence on the publication budget, create a profitability on your editorial project, define a lead run, learn to use planning and budgeting tools for an editorial project, understand the levers of promotion and distribution.
09:00 - 10:00 - introduction to head runs, creating special and collector's editions
10:00 - 11:30 - description of papers, materials and book techniques
11:30 - 12:30 - introduction to each participant's favorite books
12:30 - 13:30 - lunch
13:30 - 14:30 - definition of your book's profile (price, editions and materials)
14:30 - 15:30 - understanding and using a project budgeting tool
15:30 - 16:30 - understand and plan the stages of a publishing project
16:30 - 17:30 - the challenges of qualitative promotion, selling your book
17:30 - 18:30 - understanding, negotiating and distributing your book
Each day, we provide breakfast, and in the evening we'll be available for a quick drink together, to continue discussions and debrief the day.
Materials required:
computer
printed images (reading print)
your favorite books
Price:
1 module - €300
2 modules (complete) - €500
Groups of 6 to 12 people maximum. Less than 6 participants, the class is cancelled and you will be reimbursed. For further information, please contact us at contact@foureyeseditions.com to arrange a telephone appointment.